CM to launch Tourism Mission on September 14th
With an to transform Andhra Pradesh into a Tourism Hub, Chief Minister N. Chandrababu Naidu will launch the Tourism Mission Document on September 14, 2015 here in Vijayawada. The Tourism Mission is a sub-mission of the Service Sector Mission among the 7 Missions on which the government rides.
To boost development in the tourism sector, the tourism mission document & new policy has been formulated, in partnership and consultation with tourism stakeholders and tourism experts that include travel agents, tour operators, hoteliers, resort owners, architects, consultants and other private investors.
The tourism mission document highlights emerging tourism trends, challenges, growth projections, tourism contribution to economy, mission objectives, strategy intervention and roadmap to achieve the tourism objectives.
The document has identified important tourism themes based on their inherent strengths of Andhra Pradesh, and also proposes development on “HUB & SPOKE MODEL” in key locations.
Additional, the other key developmental areas identified include marketing & brand building, strengthening governance & institutional framework and capacity building for generating adequately skilled manpower in the tourism sector of Andhra Pradesh.
To implement the mission roadmap and monitor its progress, leadership teams - Mission Governing Body (MGB) and Mission Support Unit (MSU) are structured under the leadership of the CM and the Principal Secretary, Tourism respectively to provide the overall guidance to the Tourism Sub-Mission
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